Martha Hurwitz

LARQ Self Cleaning Bottle

Justin Wang is an avid hiker and camper, and knows very well the need for clean drinking water while engaging in physical activity. He is also concerned with the environment and very aware of the horrendous amount of plastic waste that is created every year. Wang did purchase reusable...

OpulenceMD Beauty Magnetic Eyelashes

Anika S. Goodwin, MD, has an impressive resume. She is a 1997 graduate of the University of Chapel Hill, with a BS in Pharmacy. In 2001 she earned her MD at the Medical University of South Carolina. After earning her MD, she worked for the Federal Government for eight...

Probiotic Maker

Merrick Maxfield, his wife Jacqui, and their eight children eat a lot of yogurt. In order to keep enough on hand, they owned four yogurt makers and Jacqui spent many hours making it from scratch. Milk has to be heated up slowly, stirred frequently and watched carefully to be...

Bunch Bikes Electric Cargo Bikes for Families

Aaron Powell was on a family vacation in Sweden in 2016 when he first came across a new type of bike. Aaron had been a dedicated bike aficionado for most of his life, but he had never seen such a contraption! Essentially a bicycle with a large compartment on the...

Totes Babies Car Seat Carrier

Going grocery shopping with a baby in a car seat requires a lot of ingenuity. Most car seats don’t fit easily or securely into the small upper area (where an older child would sit). Putting the car seat into the cart itself creates another problem—not much room left for...

Simply Good Jars: Meals in a Jar

After graduating from the Culinary Institute of America, Jared Cannon worked in the hotel business in Miami. After six years in Miami, he came back to Philadelphia to work as head chef for Iron Hill Restaurant. When he decided to attend the School of Business at Temple University to...

Muff Waders Beer Cooler Overalls

Taylor Nees and Garret Lamp (aka Earl and Buddy) are two all-American, down home country boys from Holstein, Iowa, a small town with fewer than 1,500 residents. Growing up, they loved fishing and hunting, playing sports and generally just loving life. They still love all those activities, but have...

Better Bedder: Bed Sheet Holder Belt

Most entrepreneurs have an “aha moment,” but friends Nita Gassen and Judy Schott were lucky—they had two. One was provided by Judy’s son, Tyler, who is affectionately called “lazy” by his twin brother, Trevor, because he doesn’t like to make his bed. And Nita was inspired by a friend...

Pashion Footwear Removable High Heels

Haley Pavone, founder and CEO of Pashion Footwear, has invented a woman’s shoe that converts from heels to flats, or flats to heels, in one easy step. This is the type of invention that makes people say, “Why didn’t someone think of this before?” Or if they are a...

IceBeanie Headache & Migraine Cold Pack Hat

A migraine is not just an ordinary headache. Severe migraines can cause blurred vision, nausea, vomiting and confusion, and in the worst cases can last up to four days! Various combinations of drugs can help alleviate a migraine, but Nic Lamb has come up with an intervention that does...

Rule Breaker Snacks Vegan Cookies

Nancy Kalish of Brooklyn, New York, was a journalist writing about health issues, as well as being a certified health coach, fully committed to healthy living and helping others to do the same. But she struggled with a seriously demanding sweet tooth. As Nancy says, “We’re talking dessert...

NightCap: Drink Cover

Shirah Benarde wasn’t even old enough to drink when she came up with a practical solution to the danger of drink-spiking, but she had heard from some of her older friends who were already in college about this serious problem. The solution she created, NightCap, actually came to her...

SwipenSnap Diaper Cream Applicator

Alina Kravchenko was in a difficult situation when she first had the idea for SwipenSnap. It was 2009, Alina was pregnant, and the economy had collapsed. Even as a graduate of Pratt Institute, she had been unable to find work in her chosen field. During her...

Slice of Sauce Condiment Slices

Have you ever built yourself a nice juicy hamburger on a bun, lettuce, tomato, pickles and, of course, ketchup? You were in heaven, right? But then you bit into it and the ketchup squirted all over your brand new clothes. Not in heaven anymore! Check out this...

Trophy Smack: Fantasy Football Trophies

Anyone under the impression that Fantasy Sports is just a minor interest of solitary geeks needs to consider these statistics. According to Fantasy Sports Gaming Association (FSGA), in 2017 there were 59.3 million people playing fantasy sports in the USA and Canada. Fantasy Sports include basketball and...

Peekaboo: Ice Cream with Hidden Veggies

Jessica Levison has always loved ice cream! After earning a BA in Business Administration from the University of Michigan and her JD from New York Law School in 2005, she worked as a legal aid of Broward County. She loved the work she was doing on behalf...

Buckle Me Baby Coats for Car Seats

Before creating Buckle Me Baby Coats, Dahlia Rizk had earned a BA in Economics from Rutgers University and a Masters in Counseling from the University of New Hampshire. She established a counseling practice in Londonderry, NH, specializing in treating PTSD, anxiety and depression. When she became a mother, however,...

Prime 6 Charcoal

What could be better than inviting friends and grilling steaks over a blazing charcoal fire? According to Riki and Oron Franco the experience could only be improved by one thing: a charcoal that doesn’t contain binders or additives so no chemicals get into the food. Riki Franco...

Fitfighter Weighted Exercise Hose

After her service as a second lieutenant in the 52nd Engineer Battalion in Iraq, Sarah Apgar returned to civilian life in the States. She entered Tuck Business School at Dartmouth College to earn her MBA, and after earning her degree went to work for Warby Parker. As...

LiftiD Neuro Stimulation Headband

Whether your choice is a morning cup of Joe or an afternoon chai latte, there will always be times when you need some kind of boost to help get through all those tasks on your to-do list! Theodore H. Schwartz, MD, has developed a device that relies on...

Surprise Cake Pop-Up Gift Cake Stand

Liz Charm and her son, Jordan Long, have come up with a creative, new update to an old party idea—having something (or someone) pop out of a cake as an entertaining surprise. Apparently, this idea goes back at least to Medieval Europe, when light dishes called entremets were...

Flipstik Phone Mount & Stand

One of the most important abilities that a successful entrepreneur needs is to be able to take a negative situation, figure out a new direction and then work hard to move in that new direction. When Akeem Shannon lost his scholarship while attending Howard University in Washington, D.C.,...

The Cereal Killerz Cereal Bar

Cereal is one of those foods that can bring up memories of childhood favorites. Most of us, however, don’t have memories of being allowed to add our choice of ice cream and candy, or choose from 10 different varieties of milk. Christopher and Jessica Burns of Las Vegas want...

Pooch Paper Dog Waste Sheets

Before establishing her latest venture, Pooch Paper, Tracy Rosensteel had worked in several different capacities in the financial arena in New York City. She also established her own company, Vega Consulting, Inc., in 2007, a firm specializing in implementation and training in trading systems for investment banks, brokerage...